The Page About Business Ideas, Creating Space, and the Evolution of Our Stories

EPISODE 68

I heard someone say this recently: before telling your story, you need to wait a little bit. You need to let your story settle. 

It is very true – because, while you are still in your story, while you are still experiencing the events of your story, it is very difficult, if not impossible, to zoom out and to truly understand the learnings and the transformation that this story brings – in fact, you might still be undergoing this transformation!

And here is something interesting. Sometimes you might think that a particular story has ended – that you learned everything from it. 

But then later, sometimes years later, you realize that what you thought was the end of the story is really a transition to the next chapter. Suddenly, you uncover new insights and new depth in your story.

In this episode, I’m sharing with you a story that I thought was over three years ago and that surprised me recently. It is a story of how I started my business.

Tune in on Apple Podcasts or Spotify, or continue reading.


It was December of 2020. And I was ready for more.

I don’t really know if it was the result of me being stuck in the house for 9 months because of COVID, or if it was a particular phase of my 5-year-long journey of rebuilding my whole life from the ashes… Honestly, I believe it was both.

But I knew I wanted to do something new. I wanted to start my own business. I still had a job, a very well-paying job. But it wasn’t fulfilling me anymore. I wasn’t feeling passionate about it. And I wanted to feel deeply passionate about what I do for a living.

And also, I wanted to give back to the world. I wanted to somehow share what I had learned in the previous 5 years with other multifaceted women who I knew were struggling with the exact same challenges as the ones I had gone through.

The only problem was – I didn’t know what it could be.

I had already been thinking about it for several months when December came.

Between Christmas and New Year’s, I unexpectedly got a full week of staycation time – our family trip got canceled at the last minute because COVID cases started to skyrocket after all those Thanksgiving gatherings. But all my time off had already been approved, so I decided to keep it and use it to find that perfect business idea.

So, where do I find it? Where do other people find their amazing business ideas?

I had never been anywhere near business owners and entrepreneurs. All I knew my whole life was having a standard full-time job in the corporate world. My parents were engineers their whole life, my older sister was an economist, my husband was (and still is) a lawyer, and all of my friends had full-time jobs too.

I didn’t know where to look, other than do the usual googling. And thinking.

The deep thinker I am, I was becoming really obsessed with it – whether I was walking around or taking a shower, doing the dishes or doing laundry, laying in bed at night or in the morning — I would constantly have this one question on top of my mind:

“What is that amazing business idea that I want to pursue?”

Some ideas were popping up in my head, but none of them felt good enough.

You know they say that you will know you found your wedding gown when you try it on and you don’t want to take it off – you just know that “this is the one”.

This is the feeling I was waiting for, hoping for, but none of my ideas were evoking that feeling.

The New 2021 Year came, my staycation was over, and I still didn’t know what I wanted to pursue. Ahh whatever, forget about it, someday the idea will come to me. Maybe…

On January 3rd, I had a tattoo appointment for my 6th tattoo. I wanted to have the Little Mermaid done on my right wrist for my daughter – ever since she was a little kid she had absolutely loved swimming and so we had been calling her Little Mermaid.

I knew that the appointment was going to take a few hours, and I was looking forward to using this time to relax and play with my phone.

When I arrived, the tattoo artist asked me to lie on the table – you know the type of table they have in the doctor’s offices or the spa salons.

I was supposed to lie on my back – this way the tattoo guy would have easy access to my right arm and my wrist.

Well, it looks like I won’t really be able to play with my phone. My right hand is occupied, and it’s not comfortable at all to be holding my phone in the air with my left hand. Alright, I guess I can listen to music, or maybe I will even take a nap.

The tattoo artist started working…

And I was just laying there doing nothing.

There wasn’t much to look at in the room – I’d be curious to see what he was doing, but I couldn’t even see that. So I was staring at the ceiling…

Music was playing in the background, and the buzzing sound of the tattoo machine was very calming…

I was in this weird completely relaxed state – half asleep and half awake…

Suddenly, a thought struck me:

“I want to make a mobile app for women that will help them achieve their life goals!”

It came out of nowhere, but that was “it” – the idea I had been looking for!

It makes perfect sense! I work in tech so I know how mobile apps are made and where to find people to help me do that. And I can build a fun and exciting app experience for women based on my personal experience! It won’t be some boring task tracker, but rather a personal growth guide – almost like your virtual bestie, or your very own accountability partner right in your pocket!

I found my wedding gown. I knew it. I could feel it. That was 100%, absolutely it.

No more doubts, no more hesitation – I knew I wanted to do it more than anything.

I spent the rest of that tattoo appointment planning it all out and imagining what this future app would look like. Later that same day, I talked to my husband about it, and he gave me the go-ahead to pursue this business idea.

On January 3rd 2021, Breverie was born.


Listen to the full story on Apple Podcasts or Spotify.

Until next time,

Olena xx

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